After became face of H&M for Autumn/Winter 2012 and release a beautiful series of pictures by the fashion photography dynamic duo Inez van Lamsweerde and Vinoodh Matadin, Lana del Rey releases a single,”Blue Velvet”, result of this collaboration. The video is until this point her most melancholic, filled with peculiar characters and evolved with darkness is certainly unexpected when in association with the brand, making it more interesting.